Imersifi Branding

Brand resources and guidelines

Imersifi represents creativity, intuitive technology, and simplicity. Our visual identity reflects these values through clean design, immersive colour gradients, and clear typography.

Logo

The Imersifi logo

The Imersifi logotype with symbol. Keep the full colour mark on light surfaces and use the white variants on our deep navy or other dark backgrounds.

Imersifi full colour logo on a light background
Imersifi all white logo on a dark navy background
Imersifi white logotype with the colour symbol on a dark navy background

Clear space. Leave sufficient spacing around the logo equal to the height of the “i” character.

Minimum size. The logo should never appear smaller than 100px wide for digital use.

Aspect ratio. Always scale the mark proportionally and keep it in the same aspect ratio.

Download logos
Colours

Colour palette

Primary colours carry accents, buttons, and key highlights. Secondary colours add depth, headers, and contrast backgrounds. AI colours and gradients are reserved for advanced technology contexts.

Primary

#4326D6

Accents, buttons, and key highlights.

Secondary

#0E1147

Depth, headers, and contrast backgrounds.

Neutral

#F5F8FA

Backgrounds and soft, open surfaces.

AI gradient

Intelligence

Advanced technology and intelligence contexts.

Tone

Our tone of voice

Our tone of voice is an extension of the Imersifi brand. Every piece of communication should convey clarity, creativity, and confidence, making complex technology feel approachable.

Professional yet approachable

  • We explain things clearly and directly, without unnecessary jargon.
  • We are confident in our expertise but never arrogant.

Creative and intuitive

  • We highlight innovation and forward thinking ideas.
  • Our language is engaging and inspiring, encouraging curiosity.
  • We simplify complex concepts so they feel intuitive.