Swansea University Virtual Supermarket

Created for

Swansea University

Device

  • Quest 3
The virtual supermarket VR experience built by Imersifi for the Swansea University Psychology department

Working with the Psychology department we developed a virtual supermarket for testing consumer behaviour and perception of new products.

Alongside the VR experience an easy to use tool was created to allow for changing product packaging, introducing new products and updating the prices and locations of products in the supermarket.